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~isPartOf:"European journal of marketing"
~subject:"Markenartikel"
~subject:"Markentransfer"
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Markenartikel
Markentransfer
Brand management
47
Markenführung
47
Brand image
38
Markenimage
38
Consumer behaviour
35
Konsumentenverhalten
35
Brand
28
Beziehungsmarketing
12
Relationship marketing
12
Branding
8
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Emotion
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Brands
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Brand attitudes
2
Brand coolness
2
Brand hate
2
Brand love
2
Brand loyalty
2
Brand personality
2
Brand positioning
2
Brand prominence
2
Consumer research
2
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
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English
27
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Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Avis, Mark
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
Chang, Sue Ryung
1
Cheung, Man Lai
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Cova, Bernard
1
De Bruyn, Arnaud
1
Decker, Carolin
1
Doering, Heike
1
Dubiel, Anna
1
Eagar, Toni
1
Feetham, Pamela
1
Fetscherin, Marc
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
Ganglmair-Wooliscroft, Alexandra
1
Gruber, Thorsten
1
He, Jiaxun
1
Henderson, Isaac Levi
1
Hou, Fujun
1
Hussain, Khalid
1
Ilicic, Jasmina
1
Johnson, Lester W.
1
Jones, Richard
1
Junaid, Muhammad
1
Karpova, Aleksandra
1
Khalifa, Dina
1
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Published in...
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European journal of marketing
The journal of brand management : an international journal
301
Journal of business research : JBR
286
The journal of product & brand management
216
Journal of retailing and consumer services
171
Psychology & marketing
92
European journal of marketing : EJM
82
The Trademark reporter
82
Markenartikel : das Magazin für Markenführung
74
Journal of marketing research : JMR
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
SpringerLink / Bücher
67
Journal of marketing
59
Journal of advertising research
58
Asia Pacific journal of marketing and logistics
49
Marketing letters : a journal of research in marketing
46
The journal of consumer marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of fashion marketing and management
40
Marketing intelligence & planning
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of the Academy of Marketing Science
37
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
36
Business horizons
34
International journal of hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of international consumer marketing
34
Journal of marketing management : MM
34
Journal of retailing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Jahrbuch der Absatz- und Verbrauchsforschung
33
International journal of market research : JMRS ; the journal of the Market Research Society
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The IUP journal of brand management : IJBRM
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of strategic marketing
29
Brands and branding
27
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ECONIS (ZBW)
27
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
5
Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika
;
Decker, Carolin
;
Dubiel, Anna
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
Saved in:
6
Developing brand meaning theory : the interplay of tangible attributes and intangible associations in relation to local food brands
Quest, Jill
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2459-2485
Persistent link: https://www.econbiz.de/10014448515
Saved in:
7
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
8
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
9
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
10
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
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