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~isPartOf:"European journal of marketing"
~subject:"Markenführung"
~subject:"Social Web"
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Search: subject_exact:"Produktimage"
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Markenführung
Social Web
Brand image
38
Markenimage
38
Brand management
35
Consumer behaviour
29
Konsumentenverhalten
29
Brand
24
Markenartikel
23
Beziehungsmarketing
10
Relationship marketing
10
Branding
6
Internet marketing
4
Luxury goods
4
Luxusgüter
4
Online-Marketing
4
Social web
4
Advertising effects
3
Brands
3
Emotion
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
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Werbewirkung
3
Bibliometrics
2
Bibliometrie
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Brand coolness
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Brand hate
2
Brand love
2
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2
Brand personality
2
Brand positioning
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2
Consumer research
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Customer satisfaction
2
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Ethik
2
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2
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English
35
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Aagerup, Ulf
1
Andersson, Svante
1
Arli, Denni
1
Arnold, Todd
1
Aro, Kaisa
1
Awuah, Gabriel B.
1
Aziz, Rahila
1
Balabanis, George
1
Barbosa, Isabel
1
Borges, Ana Pinto
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Brennan, Stacey M.
1
Brochado, Ana
1
Burgess, Amelie
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Cayla, Julien
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Cheng, Yimin
1
Chowdhury, Rafi M. M. I.
1
Christofi, Michael
1
Colicev, Anatoli
1
Cova, Bernard
1
Daunt, Kate L.
1
De Bruyn, Arnaud
1
De Villiers, Rouxelle
1
Decker, Carolin
1
Dewsnap, Belinda
1
Dineva, Denitsa
1
Dolan, Rebecca
1
Dubiel, Anna
1
Eagar, Toni
1
Eisingerich, Andreas Benedikt
1
Feetham, Pamela
1
Fetscherin, Marc
1
Foscht, Thomas
1
Fuller, Rachel
1
Fuschillo, Gregorio
1
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European journal of marketing
Journal of business research : JBR
347
The journal of product & brand management
281
The journal of brand management : an international journal
275
Journal of retailing and consumer services
169
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
67
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
58
Journal of international consumer marketing
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
Tourism management : research, policies, practice
43
International journal of internet marketing and advertising : IJIMA
42
SpringerLink / Bücher
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of the Academy of Marketing Science
40
Journal of marketing
39
Journal of promotion management : JPM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of travel and tourism marketing
37
Journal of marketing management : MM
36
Journal of Islamic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
28
Global business review
27
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ECONIS (ZBW)
35
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35
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
4
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
5
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
6
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
7
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
8
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
9
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
10
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
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