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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Event- und Impaktforschung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Television advertising"
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Television advertising
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Professional sports
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Beasley, Fred
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Bee, Colleen C.
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Harrison, Robert L.
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European journal of marketing : EJM
Event- und Impaktforschung
Journal of advertising : official publication of the American Academy of Advertising
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of promotion management : JPM
3
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Advertising and violence : concepts and perspectives
1
Eurasian business review
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Stanford University Graduate School of Business Research Paper
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ECONIS (ZBW)
7
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1
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
3
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
4
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
5
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
6
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
7
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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