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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Marketing management"
~subject:"Strategic management"
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Marketing management
Strategic management
Consumer behaviour
191
Konsumentenverhalten
191
Marketingmanagement
157
Theorie
147
Theory
147
Brand management
128
Markenführung
128
Beziehungsmarketing
126
Relationship marketing
126
USA
95
United States
95
Brand image
85
Markenimage
85
Corporate Social Responsibility
82
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82
Strategisches Management
82
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71
Innovationsmanagement
71
Innovation
68
Lieferkette
63
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63
Brand
62
Markenartikel
62
Lieferantenmanagement
57
Supplier relationship management
57
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51
Leadership style
51
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50
Managers
50
Customer satisfaction
43
Kundenzufriedenheit
43
Arbeitsgruppe
39
Marketing
39
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39
Organisatorischer Wandel
37
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37
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35
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35
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English
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Doz, Yves L.
7
Balmer, John M. T.
5
Huy, Quy
5
Midgley, David F.
5
Smith, N. Craig
5
Soberman, David A.
5
Chandon, Pierre
4
Devinney, Timothy Michael
4
Adner, Ron
3
Boulding, William
3
Casanova, Lourdes
3
Christen, Markus
3
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
Nasiry, Javad
3
O'Cass, Aron
3
Singh, Jasjit
3
Venaik, Sunil
3
Zott, Christoph
3
Atasu, Atalay
2
Bhattacharya, C. B.
2
Bode, Christiane
2
Carlock, Randel S.
2
Chen, Guoli
2
Coltman, Tim
2
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Greenley, Gordon E.
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Kosonen, Mikko
2
Lee, Wai Jin
2
Liu, Gordon
2
Meyer-Doyle, Philipp
2
Ormrod, Robert P.
2
Plassmann, Hilke
2
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Institution
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INSEAD
7
INSEAD-Wharton Alliance Center for Global Research & Development
2
Research in Information Systems Excellence
1
Published in...
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European journal of marketing : EJM
Faculty & research / Insead : working paper series
SpringerLink / Bücher
635
Journal of business research : JBR
576
Industrial marketing management : the international journal for industrial and high-tech firms
355
Springer eBook Collection
275
Strategic management journal
261
Journal of strategic marketing
213
Harvard business review : HBR
188
Long range planning : LRP ; international journal of strategic management
185
Technological forecasting & social change : an international journal
184
Harvard-Business-Manager : das Wissen der Besten
172
Gabler Edition Wissenschaft
164
Journal of business strategy
150
Europäische Hochschulschriften / 5
147
Business horizons
142
Management decision : MD
135
The journal of business & industrial marketing
134
Business strategy and the environment
132
Journal of the Academy of Marketing Science
128
Journal of marketing management : MM
127
Journal of strategy and management
122
Strategy & leadership : a publication of Strategic Leadership Forum
118
Journal of business ethics : JOBE
117
Strategic Direction
116
Lehrbuch
111
Journal of marketing communications
108
Premier reference source
106
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of marketing
102
Management Decision
101
Technology analysis & strategic management
101
European management journal
98
International journal of production economics
96
Marketing intelligence & planning
95
California management review
93
International business review : the official journal of the European International Business Academy
93
Springer eBook Collection / Business and Economics
88
Management research review
87
Journal of retailing and consumer services
86
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ECONIS (ZBW)
225
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1
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225
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1
In search of metanationals
Doz, Yves L.
-
2023
Persistent link: https://www.econbiz.de/10014248240
Saved in:
2
Do gurus breed gurus? : the role of
knowledge
and social effects in the emergence of design gurus
Liu, Haibo
;
Mihm, Jürgen
;
Sosa, Manuel
-
2014
-
Rev. vers. of 2013/25/TOM
Persistent link: https://www.econbiz.de/10010380542
Saved in:
3
Are two arguments always better than one? : persuasion
knowledge
moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
4
The agency Vortex : why top
management
is full of self-interested people
Shefer, Natalie
;
Stern, Ithai
-
2024
Persistent link: https://www.econbiz.de/10014447633
Saved in:
5
Unpacking brand
management
superiority : examining the interplay of brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Microfoundations of manangement : behavioral strategies and levels of rationality in organizational action
Greve, Henrich R.
-
2013
Persistent link: https://www.econbiz.de/10009765600
Saved in:
7
Strategic agility in public
management
Hämäläinen, Timo J.
;
Kosonen, Mikko
;
Doz, Yves L.
-
2012
-
2. rev. vers. of 2011/110/ST
Persistent link: https://www.econbiz.de/10009625489
Saved in:
8
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information
management
capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing
management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
In search of Strategic Agility
Doz, Yves L.
-
2023
Persistent link: https://www.econbiz.de/10014248243
Saved in:
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