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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
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35
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17
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Carrillat, François A.
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European journal of marketing : EJM
Gabler Edition Wissenschaft
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
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Journal of the Academy of Marketing Science
2
KulturKommerz
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Marketing letters : a journal of research in marketing
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Springer eBook Collection / Business and Economics
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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ECONIS (ZBW)
9
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
5
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
6
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
7
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
8
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
Saved in:
9
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
Saved in:
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