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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Hamburg Contemporary Economic Discussions"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Mazodier, Marc"
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Mazodier, Marc
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European journal of marketing : EJM
Hamburg Contemporary Economic Discussions
Journal of advertising : official publication of the American Academy of Advertising
Tourism management : research, policies, practice
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
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ECONIS (ZBW)
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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
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