//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Hamburg Contemporary Economic Discussions"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Sport event
66
Sportveranstaltung
66
Big event
27
Großveranstaltung
27
Sport
17
Sports
17
Football
14
Fußball
14
Tourism
14
Tourismus
13
Event marketing
12
Event-Marketing
12
Impact assessment
12
Wirkungsanalyse
12
Sponsoring
11
Sponsorship
11
Konsumentenverhalten
9
Sportmarketing
9
Sports marketing
9
Holiday behaviour
8
Tourism industry
8
Tourismuswirtschaft
8
Urlaubsverhalten
8
Welt
8
World
8
Event
7
Großbritannien
7
United Kingdom
7
Veranstaltung
7
Brand image
6
London
6
Markenimage
6
Mega-events
5
Advertising effects
4
Event tourism
4
Netherlands
4
Niederlande
4
Tourism marketing
4
Tourismusmarketing
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Assaker, Guy
1
Brown, Graham
1
Davis, Andrew
1
Funk, Daniel C.
1
Kim, Tae-Kyun
1
Lee, Choong-Ki
1
Lee, Hye-mi
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Mjelde, James W.
1
Ngan, Heidi M. K.
1
Pillai, Kishore Gopalakrishna
1
Prendergast, Gerard P.
1
Pritchard, Mark P.
1
Scheuring, Florian
1
Smith, Andrew
1
Taheri, Babak
1
Thompson, Jamie
1
Thwaites, Des
1
Tsang, Alex S. L.
1
Whitehead, John C.
1
Wicker, Pamela
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Hamburg Contemporary Economic Discussions
Journal of advertising : official publication of the American Academy of Advertising
Tourism management : research, policies, practice
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of sport management : the official journal of the North American Society of Sport Management
25
International journal of sports marketing & sponsorship
23
European Sport management quarterly : ESMQ
22
Journal of sports economics
22
International journal of sport management and marketing : IJSMM
21
International journal of sport finance
14
Sport management review
13
Journal of business research : JBR
10
International journal of event and festival management
6
Journal of travel and tourism marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Sport, Business and Management : an international journal ; SBM
4
Applied economics
3
Applied economics letters
3
Behavioural sports economics : a research companion
2
Gabler Research / Event- und Impaktforschung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Psychology & marketing
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of brand management : an international journal
2
Tourism economics : the business and finance of tourism and recreation
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Co-creation and well-being in tourism
1
Consumer behavior review : CBR
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Discussion Paper of the Institute for Organisational Economics 11/2013
1
Discussion paper / Tinbergen Institute
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Economic inquiry : journal of the Western Economic Association International
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing esport tourism through fandom experience at in-person events
Thompson, Jamie
;
Taheri, Babak
;
Scheuring, Florian
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
Saved in:
2
Estimating willingness to pay for a cycling event using a willingness to travel approach
Whitehead, John C.
;
Wicker, Pamela
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 160-169
Persistent link: https://www.econbiz.de/10011775112
Saved in:
3
It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis, Andrew
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 484-500
Persistent link: https://www.econbiz.de/10011709075
Saved in:
4
Revisiting the host city : an empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics
Brown, Graham
;
Smith, Andrew
;
Assaker, Guy
- In:
Tourism management : research, policies, practice
55
(
2016
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011496339
Saved in:
5
Estimating the intention-behavior gap associated with a mega event : the case of the Expo 2012 Yeosu Korea
Lee, Choong-Ki
;
Mjelde, James W.
;
Kim, Tae-Kyun
;
Lee, Hye-mi
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 168-177
Persistent link: https://www.econbiz.de/10010239923
Saved in:
6
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
7
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
8
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
9
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->