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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~person:"Kitchen, Philip J."
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Beziehungsmarketing
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Corporate culture
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Employee retention
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Kitchen, Philip J.
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European journal of marketing : EJM
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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