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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"Customer loyalty"
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Beziehungsmarketing
15
Relationship marketing
15
Customer retention
14
Kundenbindung
14
Consumer behaviour
12
Konsumentenverhalten
12
Customer loyalty
11
Customer satisfaction
10
Kundenzufriedenheit
10
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Dienstleistungsqualität
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Structural equation model
3
Strukturgleichungsmodell
3
Corporate Social Responsibility
2
Corporate social responsibility
2
E-commerce
2
Electronic Commerce
2
Ethiopia
2
Firm performance
2
Kundenbindungsprogramm
2
Lieferkette
2
Loyalty program
2
Product management
2
Produktmanagement
2
Spain
2
Spanien
2
Supply chain
2
Unternehmenserfolg
2
Äthiopien
2
Advertising
1
Advertising agencies
1
Advertising industry
1
Angst
1
Anxiety
1
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Almquist, Eric
2
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Askariazad, Mohammad Hossein
1
Babakhani, Nazila
1
Beeler, Lisa L.
1
Berry, Leonard L.
1
Bijmolt, Tammo H. A.
1
Block, Nicholas
1
Brunsø, Karen
1
Caigny, Arno de
1
Chaker, Nawar N.
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Chumpitaz Caceres, Rubén
1
Cleghorn, Jamie
1
Courtney, Paula
1
Coussement, Kristof
1
Cuesta-Valiño, Pedro
1
Davis, Scott W.
1
Delpechitre, Duleep
1
Fang, Dalu
1
Hansen, Håvard
1
Idbenjra, Khaoula
1
Jahed, Mohammed Abu
1
Ji, Chen
1
Kasabov, Edwaed
1
Katsikeas, Constantine S.
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lafley, A . G.
1
Levin, Elizabeth
1
Ma, Jianmei
1
Markey, Rob
1
Martin, Roger L.
1
Melnyk, Valentyna
1
Moon, Hakil
1
Núñez-Barriopedro, Estela
1
Olsen, Svein O.
1
Pablo-Marti, Federico
1
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European journal of marketing : EJM
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
Journal of retailing and consumer services
51
Journal of business research : JBR
27
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
How to succeed in the digital age : strategies from 17 top managers
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
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ECONIS (ZBW)
25
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1
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10
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25
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date (oldest first)
1
Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
2
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
3
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
4
CSR orientation and firm performance in the Middle Eastern and African B2B markets : the role of customer satisfaction and
customer
loyalty
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
;
Palmer, Todd
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014230629
Saved in:
5
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
6
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
7
Can
customer
loyalty
to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.
;
Beeler, Lisa L.
;
Delpechitre, Duleep
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
Saved in:
8
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
9
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
10
Third-party organization endorsement impacts on perceived value and B2B
customer
loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
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