Are you undervaluing your customers? : it's time to start measuring and managing their worth
Year of publication: |
2020
|
---|---|
Authors: | Markey, Rob |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 98.2020, 1, p. 42-55
|
Subject: | Verbraucher | Consumers | Kundenwert | Customer value | Kundenbindung | Customer retention |
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