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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~subject:"Gesundheitswesen"
~subject:"Konsumentenverhalten"
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Gesundheitswesen
Konsumentenverhalten
Social Marketing
43
Social marketing
43
Gesundheitsvorsorge
13
Preventive care
13
USA
10
United States
10
social marketing
10
Consumer behaviour
9
Advertising effects
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Werbewirkung
8
Gesundheit
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Health
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Prospect Theory
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Prospect theory
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AIDS
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Body weight
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Jugendliche
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Körpergewicht
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Alkoholkonsum
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Behaviour change
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Ernährungsverhalten
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Frauen
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Structural equation model
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Australien
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Allan, Mamoon
1
Bengry-Howell, Andrew
1
Biswas, Saswata Narayan
1
Burchell, Kevin
1
Chambers, Simon
1
Dolen, Willemijn M. van
1
Drennan, Judy
1
Griffin, Christine
1
Hackley, Christopher E.
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Harries, Tim
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Iles, Irina Alexandra
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Kolk, Ans
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Lings, Ian N.
1
Mishra, Debiprasad
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Mistral, Willm
1
Modi, Pratik
1
Mohanty, Nilamadhab
1
Nan, Xiaoli
1
Pounds, Lea
1
Rettie, Ruth
1
Schuster, Lisa Natalie
1
Shen, Fuyuan
1
Struthers, Amy
1
Studley, Matthew
1
Suhud, Usep
1
Szmigin, Isabelle
1
Vafeiadis, Michail
1
Vock, Marlene
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Wang, Ming
1
Wirtz, John G.
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European journal of marketing : EJM
Health marketing quarterly
Journal of business research : JBR
15
Journal of marketing management : MM
12
Journal of social marketing : JSOCM
8
Journal of nonprofit & public sector marketing
7
International review on public and non-profit marketing
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer behaviour : an international research review
5
Australasian marketing journal
4
Journal of marketing communications
4
The journal of services marketing
4
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
53rd Annual Conference, Berlin, Germany, September 25-27, 2013
1
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ECONIS (ZBW)
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1
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
3
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
4
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
5
The case for workforce development in social marketing
Pounds, Lea
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
Saved in:
6
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
7
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
8
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
9
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
10
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
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