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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Social Marketing
43
Social marketing
43
Gesundheitsvorsorge
13
Preventive care
13
United States
10
social marketing
10
Consumer behaviour
9
Advertising effects
8
Werbewirkung
8
Gesundheit
6
Health
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Prospect Theory
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Prospect theory
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AIDS
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Body weight
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Jugendliche
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Körpergewicht
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Youth
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Alkoholkonsum
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Behaviour change
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Ernährungsverhalten
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Frauen
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Structural equation model
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Australien
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Betriebliche Wertschöpfung
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Allan, Mamoon
1
Biswas, Saswata Narayan
1
Brannon, Laura A.
1
Burchell, Kevin
1
Chambers, Simon
1
Comello, Maria Leonora G.
1
Davis, Kevin C.
1
Deshpande, Sameer
1
Dolen, Willemijn M. van
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Drennan, Judy
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1
Goetz, Joshua
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Harries, Tim
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Kolk, Ans
1
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1
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1
Ladd, Stacey D.
1
Lings, Ian N.
1
Mackert, Michael
1
Miller, Megan M.
1
Mishra, Debiprasad
1
Modi, Pratik
1
Mohanty, Nilamadhab
1
Nan, Xiaoli
1
Park, Sun-young
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Raschke, Robyn
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Raymond, Mary Anne
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Rettie, Ruth
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Rundle-Thiele, Sharyn
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Rupert, Doug
1
Schuster, Lisa Natalie
1
Shen, Fuyuan
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1
Studley, Matthew
1
Suhud, Usep
1
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1
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European journal of marketing : EJM
Health marketing quarterly
Journal of business research : JBR
17
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of marketing management : MM
11
Working paper / National Bureau of Economic Research, Inc.
10
Journal of social marketing : JSOCM
7
International journal of nonprofit and voluntary sector marketing
6
International review on public and non-profit marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Psychology & marketing
6
Australasian marketing journal
5
Journal of consumer behaviour : an international research review
5
Journal of nonprofit & public sector marketing
5
Journal of advertising research
4
Journal of marketing communications
4
Europäische Hochschulschriften / 5
3
International journal of nonprofit & voluntary sector marketing
3
Journal of business ethics : JOBE
3
Journal of current issues and research in advertising : JCIRA
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
NBER Working Paper
3
NBER working paper series
3
The journal of services marketing
3
Young consumers : insight and ideas for responsible marketers
3
Applied economic perspectives and policy
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
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1
The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep
;
Allan, Mamoon
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012695243
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
3
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
4
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
5
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
6
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
7
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Saved in:
8
Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
Saved in:
9
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
10
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
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