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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Marketingmanagement
Consumer behaviour
472
Konsumentenverhalten
471
Relationship marketing
108
Brand management
107
Markenführung
107
Brand image
95
Markenimage
95
Brand
59
Lieferantenmanagement
59
Markenartikel
59
Supplier relationship management
59
B-to-B-Marketing
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Business-to-business marketing
57
Customer satisfaction
44
Kundenzufriedenheit
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Marketing management
39
Emotion
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Advertising effects
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Werbewirkung
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Dienstleistungsqualität
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Service quality
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Einzelhandel
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Retail trade
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Advertising
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Viral marketing
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Virales Marketing
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Werbung
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Internet marketing
22
Social Web
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Social web
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Salespeople
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Verkaufspersonal
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Großbritannien
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USA
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Bush, Alan J.
3
Coussement, Kristof
3
Jaakkola, Elina
3
Moncrief, William C.
3
O'Cass, Aron
3
Aarikka-Stenroos, Leena
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Babakus, Emin
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Bijmolt, Tammo H. A.
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Caigny, Arno de
2
Casidy, Riza
2
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Folse, Judith Anne Garretson
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Gilmore, Audrey
2
Grönroos, Christian
2
He, Hongwei
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Lee, Wai Jin
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Paulssen, Marcel
2
Prohl-Schwenke, Katharina
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Roulet, Raphael
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Ruyter, Ko de
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1
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1
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1
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1
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
486
Journal of business research : JBR
412
International journal of hospitality management
167
The journal of services marketing
118
The journal of product & brand management
115
The journal of brand management : an international journal
101
Journal of the Academy of Marketing Science
94
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
85
Cogent business & management
82
Journal of strategic marketing
82
Journal of retailing
77
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
74
Journal of marketing
71
Marketing intelligence & planning
70
International journal of contemporary hospitality management
69
SpringerLink / Bücher
64
The service industries journal
64
International journal of retail & distribution management
58
The international review of retail, distribution and consumer research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of marketing communications
55
Journal of service management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
International journal of internet marketing and advertising : IJIMA
53
Services marketing quarterly
52
Journal of marketing management : MM
51
Tourism management : research, policies, practice
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of service research : JSR
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of consumer marketing
45
International journal of retail and distribution management
43
Journal of promotion management : innovations in planning and applied research
42
The international journal of bank marketing : IJBM
42
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ECONIS (ZBW)
131
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
6
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
7
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
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8
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
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9
Examining buyers' negative word-of-mouth intentions following suspected salesperson transgressions
DeCarlo, Thomas E.
;
Hansen, John D.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 35-44
Persistent link: https://www.econbiz.de/10013259003
Saved in:
10
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
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