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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~type_genre:"Case study"
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European journal of marketing : EJM
Innovation in pricing : contemporary theories and best practices
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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