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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International entrepreneurship and management journal"
~subject:"Firm performance"
~subject:"Strategisches Management"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Firm performance
Strategisches Management
Werbung
Marketing management
146
Marketingmanagement
146
Consumer behaviour
24
Konsumentenverhalten
24
Marketing
23
Brand management
21
Markenführung
21
Unternehmenserfolg
21
Beziehungsmarketing
18
Relationship marketing
18
Strategic management
16
Brand image
15
KMU
15
Markenimage
15
SME
15
Corporate reputation
11
Entrepreneurship
11
Entrepreneurship approach
11
Firmenimage
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USA
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United States
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Brand
10
Business start-up
10
Großbritannien
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Markenartikel
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United Kingdom
10
Unternehmensgründung
10
Advertising
9
Communication
9
Corporate culture
9
Integrated marketing communications
9
International marketing
9
Internationales Marketing
9
Kommunikation
9
Market orientation
9
Unternehmenskultur
9
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Gilmore, Audrey
2
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1
Agnihotri, Raj
1
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1
Beliaeva, Tatiana
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
González-Benito, Óscar
1
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1
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1
Ko, Wai Wai
1
Krush, Michael T.
1
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1
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European journal of marketing : EJM
International entrepreneurship and management journal
Journal of business research : JBR
80
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of strategic marketing
48
SpringerLink / Bücher
26
The journal of business & industrial marketing
25
Journal of the Academy of Marketing Science
19
International marketing review
18
Journal of marketing communications
18
Cogent business & management
15
Marketing intelligence & planning
14
Journal of retailing and consumer services
13
International business review : the official journal of the European International Business Academy
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
Lehrbuch
12
Springer eBook Collection
12
Journal of marketing
11
The marketing review
11
AMS review : official publication of the Academy of Marketing Science
10
International journal of business and globalisation : IJBG
10
Journal of business ethics : JOBE
10
Journal of global marketing
10
Journal of international marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
9
International journal of hospitality management
9
Journal of business strategy
9
Australasian marketing journal
8
Business horizons
8
International journal of economic perspectives : IJEP
8
Journal of advertising research
8
Management decision : MD
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International journal of advertising : the review of marketing communications
7
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ECONIS (ZBW)
39
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1
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
2
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
3
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
4
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
5
Linking entrepreneurial and market orientation to the SME's performance growth : the moderating role of entrepreneurial experience and networks
Presutti, M.
;
Odorici, V.
- In:
International entrepreneurship and management journal
15
(
2019
)
3
,
pp. 697-720
Persistent link: https://www.econbiz.de/10012227107
Saved in:
6
The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs
Migliori, Stefania
;
Pittino, Daniel
;
Consorti, Augusta
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
3
,
pp. 793-814
Persistent link: https://www.econbiz.de/10012227140
Saved in:
7
Dimensional effects of Korean SME's entrepreneurial orientation on internationalization and performance : the mediating role of marketing capability
Jin, Byoungho
;
Jung, Sojin
;
Jeong, So Won
- In:
International entrepreneurship and management journal
14
(
2018
)
1
,
pp. 195-215
Persistent link: https://www.econbiz.de/10012105673
Saved in:
8
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
9
Entrepreneurial Orientation's effect on marketing strategies and success : implications for US firms entering Cuba
White, Graham
;
Vila, Natalia
- In:
International entrepreneurship and management journal
13
(
2017
)
2
,
pp. 501-523
Persistent link: https://www.econbiz.de/10011950171
Saved in:
10
Strategic orientation and performance of new ventures : empirical studies based on entrepreneurial activities in China
Song, Lin
;
Jing, Li
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 989-1012
Persistent link: https://www.econbiz.de/10011950575
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