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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Markentreue"
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Search: subject_exact:"Brand relationship"
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Markentreue
Brand loyalty
19
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
15
Markenführung
15
Beziehungsmarketing
12
Brand
12
Markenartikel
12
Relationship marketing
12
Brand image
10
Markenimage
10
Customer satisfaction
5
Kundenzufriedenheit
5
Brand Loyalty
4
Confidence
3
Vertrauen
3
brand loyalty
3
Advertising
2
Brand Trust
2
Customer retention
2
Internet marketing
2
Kundenbindung
2
Online-Marketing
2
Social Web
2
Social web
2
Achievement vanity
1
Advertising effects
1
Ausgaben
1
BCB
1
BPJS Healthcare
1
Behavioural loyalty
1
Brand attitude
1
Brand equity
1
Brand innovativeness
1
Brand performance measures
1
Brands
1
Broadcasting market
1
Communication
1
Community
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Article
19
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English
19
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Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Empen, Janine
1
Ha, Hong Youl
1
Ha, Yongsoo
1
Heggde, Githa S.
1
Huang, Yu-an
1
Janda, Swinder
1
John, Joby
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kholis, Noor
1
Korgaonkar, Pradeep K.
1
Krishen, Anjala Selena
1
Kumar, Arvind
1
Laurent, Gilles
1
Lees, Garvin
1
Li, Jianyao
1
Lin, Chad
1
Liu, Fang
1
Loy, Jens-Peter
1
Marzocchi, Gianluca
1
Mizerski, Dick
1
Morandin, Gabriele
1
Muthaly, Siva K. K.
1
Oh, Ah-Hyun
1
Pappu, Ravi
1
Park, Hye-Yoon
1
Phau, Ian
1
Puspaningrum, Astrid
1
Quester, Pascale G.
1
Raab, Carola
1
Ratnawati, Alifah
1
Rungie, Cam
1
Soh, Huangting
1
Tampi, Gayatri Sasi
1
Tanford, Sarah
1
Trivedi, Jay P.
1
Tsai, Shu-pei
1
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European journal of marketing : EJM
International journal of Indian culture and business management
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
19
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1
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
2
The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude
Oh, Ah-Hyun
;
Park, Hye-Yoon
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
5
,
pp. 155-166
Persistent link: https://www.econbiz.de/10012667655
Saved in:
3
Social media marketing and brand loyalty : the role of brand trust
Puspaningrum, Astrid
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
12
,
pp. 951-958
Persistent link: https://www.econbiz.de/10012672190
Saved in:
4
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
5
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
6
Online brand community and its outcomes
Ha, Yongsoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
Saved in:
7
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
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