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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Beziehungsmarketing
5
Relationship marketing
5
Customer satisfaction
2
Kundenzufriedenheit
2
2004-2011
1
AHP approach
1
AHP-Verfahren
1
Amazon.com Inc.
1
Confidence
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Consumer behaviour
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Cost management
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Criticism
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Customer value
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Dienstleistungssektor
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E-commerce
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Electronic Commerce
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Erfolgsfaktor
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Europa
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Europe
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Iran
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Konsumentenverhalten
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Kostenmanagement
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Kritik
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Kundenwert
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Online retailing
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Online-Handel
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Social Web
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Fallstudie
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Askari, Narges
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Chua, Alton Y. K.
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Dagger, Tracey S.
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Fathian, Mohammad
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Keramati, Abbas
1
Nazari-Shirkouhi, Salman
1
O'Brien, Timothy K.
1
Persson, Andreas
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Samadi, Homa
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Tabaei, Zahra
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European journal of marketing : EJM
International journal of electronic customer relationship management : IJECRM
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
TCW Wissenschaft und Praxis
3
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
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ECONIS (ZBW)
5
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5
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5
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date (oldest first)
1
How Web 2.0 supports
customer
relationship
management
in Amazon
Chua, Alton Y. K.
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
Saved in:
2
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
3
Developing online customer satisfaction strategic maps : with Iranian online retailing case studies
Tabaei, Zahra
;
Fathian, Mohammad
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009578908
Saved in:
4
Identifying and prioritising critical success factors for CRM implementation : a case study
Keramati, Abbas
;
Samadi, Homa
;
Nazari-Shirkouhi, Salman
; …
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10009783499
Saved in:
5
Does experience matter? : differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
Dagger, Tracey S.
;
O'Brien, Timothy K.
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1528-1552
Persistent link: https://www.econbiz.de/10008661685
Saved in:
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