//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Carrillat, François A."
~person:"Moorman, Marjolein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Super Bowl"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sport event
5
Sportveranstaltung
5
Sponsoring
4
Sponsorship
4
Sportmarketing
4
Sports marketing
4
Advertising effects
2
Football
2
Fußball
2
Identification
2
Sport
2
Sports
2
Werbewirkung
2
Activation
1
Ambush
1
Brand extension
1
Brand image
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate responsibility
1
Corporate social responsibility
1
Fernsehwerbung
1
Firmenimage
1
Guerilla marketing
1
Guerilla-Marketing
1
Inference
1
Interference
1
Markenimage
1
Markentransfer
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
Recall
1
Recognition
1
Television advertising
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Carrillat, François A.
Moorman, Marjolein
Mazodier, Marc
2
McHale, Ian
2
Stekler, Herman O.
2
Andersson, Patric
1
Asif, M.
1
Astous, Alain d'
1
Bearden, J. Neil
1
Bee, Colleen C.
1
Bellavance, François
1
Blackford, Benjamin J.
1
Carlson, Les
1
Caudill, Steven B.
1
Chandon, Jean-Louis
1
Colbert, François
1
Costa, Igor Barbosa da
1
Edman, Jan
1
Eid, François
1
Ekman, Mattias
1
Feigné, Matthieu
1
Filipowicz, Allan
1
Forrest, David
1
Funk, Daniel C.
1
Gentry, James W.
1
Harris, Eric G.
1
Harrison, Robert L.
1
Holmes, Benjamin
1
Hornik, Kurt
1
Jain, Kriti
1
Kim, Eunjin
1
Kwon, Eunseon
1
Lafferty, Barbara A.
1
Leitner, Christoph
1
Madrigal, Robert
1
Marinho, Leandro Balby
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Neijens, Peter C.
1
Ngan, Heidi M. K.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of forecasting
Journal of advertising : official publication of the American Academy of Advertising
International journal of market research : JMRS ; the journal of the Market Research Society
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
4
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->