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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of forecasting"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Sport event
23
Sportveranstaltung
23
Forecasting model
9
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Sponsoring
9
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9
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8
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European journal of marketing : EJM
International journal of forecasting
Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
73
International journal of sport finance
59
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
23
Journal of business research : JBR
23
International journal of event and festival management
22
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Discussion paper series / IZA
11
European journal of operational research : EJOR
11
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
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ECONIS (ZBW)
23
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1
Forecasting football match results using a player rating based model
Holmes, Benjamin
;
McHale, Ian
- In:
International journal of forecasting
40
(
2024
)
1
,
pp. 302-312
Persistent link: https://www.econbiz.de/10014450272
Saved in:
2
Forecasting football results and exploiting betting markets : the case of "both teams to score"
Costa, Igor Barbosa da
;
Marinho, Leandro Balby
;
Pires, …
- In:
International journal of forecasting
38
(
2022
)
3
,
pp. 895-909
Persistent link: https://www.econbiz.de/10013349454
Saved in:
3
A generalized non-linear forecasting model for limited overs international cricket
Asif, M.
;
McHale, Ian
- In:
International journal of forecasting
35
(
2019
)
2
,
pp. 634-640
Persistent link: https://www.econbiz.de/10012300707
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
8
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
9
Depression and forecast accuracy : evidence from the 2010 FIFA World Cup
Jain, Kriti
;
Bearden, J. Neil
;
Filipowicz, Allan
- In:
International journal of forecasting
29
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009706176
Saved in:
10
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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