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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~subject:"Markenimage"
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Search: subject:"Management"
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Markenimage
Consumer behaviour
458
Konsumentenverhalten
458
Hotel industry
435
Hotellerie
435
Beziehungsmarketing
375
Relationship marketing
375
Dienstleistungsqualität
249
Service quality
249
Customer satisfaction
244
Kundenzufriedenheit
244
Brand management
228
Markenführung
228
Gastronomie
167
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Marketing management
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Marketingmanagement
157
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Jang, Soocheong
5
King, Ceridwyn
5
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Hyun, Sunghyup Sean
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4
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Delgado-Ballester, Elena
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Melewar, T. C.
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2
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2
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Kang, Juhee
2
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2
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2
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1
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1
Aldás-Manzano, Jaoquín
1
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1
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1
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
395
The journal of brand management : an international journal
292
The journal of product & brand management
286
Journal of retailing and consumer services
180
Journal of travel and tourism marketing
89
Tourism management : research, policies, practice
85
Asia Pacific journal of marketing and logistics
83
Psychology & marketing
79
Marketing intelligence & planning
74
Journal of marketing communications
73
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Industrial marketing management : the international journal for industrial and high-tech firms
58
Cogent business & management
53
Marketing letters : a journal of research in marketing
51
Journal of international consumer marketing
50
Journal of promotion management : innovations in planning and applied research
50
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of marketing management : MM
48
Journal of global marketing
46
Journal of marketing
46
The IUP journal of brand management : IJBRM
45
International journal of internet marketing and advertising : IJIMA
43
The journal of consumer marketing
43
International journal of consumer studies
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Tourism management perspectives : TMP
41
European journal of marketing
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
38
Journal of promotion management : JPM
38
Journal of Islamic marketing
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of hospitality marketing & management
35
International journal of advertising : the review of marketing communications
33
Journal of business ethics : JOBE
33
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ECONIS (ZBW)
150
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1
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10
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150
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date (oldest first)
1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
8
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
9
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
10
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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