//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Bang, Nguyen"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Brand
1
Brand affect
1
Brand reputation
1
Collectivism/individualism
1
Consumer's needs hierarchy
1
Dynamic models
1
Gastronomie
1
Internet marketing
1
Markenartikel
1
Online-Marketing
1
Restaurant industry
1
Social Web
1
Social web
1
Symbolic consumption
1
brand consciousness
1
brand loyalty
1
materialism and conspicious consumption
1
perceived social media marketing activities
1
value consciousness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bang, Nguyen
Grohmann, Bianca
3
Melewar, T. C.
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Kwon, Eun Sook
2
Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Al-Mamun, Abdullah
1
Alpert, Frank
1
Amlus, Mohammad Harith
1
Andrews, Lynda
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aspara, Jaakko
1
Assimakopoulos, Costas
1
Aurier, Philippe
1
Balabanis, George
1
Barretta, Paul G.
1
Baxter, Stacey
1
Bezençon, Valéry
1
Bian, Xuemei
1
Bin Ismail, Hishamuddin
1
Birgelen, Marcel van
1
Bisht, Swati
1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Camiciottoli, Belinda Crawford
1
Carneiro-da-Cunha, Julio Araujo
1
Chakravarti, Amitav
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
3
Asia-Pacific journal of business administration
2
The marketing review
2
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->