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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Vertrauen"
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Search: subject:"Consumer behaviour"
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Brand image
Vertrauen
Consumer behaviour
548
Konsumentenverhalten
547
Internet marketing
134
Online-Marketing
133
Brand management
129
Markenführung
129
Markenimage
113
Social Web
108
Social web
108
Beziehungsmarketing
94
Relationship marketing
94
Advertising effects
84
Werbewirkung
84
Viral marketing
63
Virales Marketing
63
Advertising
62
Online retailing
62
Online-Handel
62
Werbung
61
Brand
60
Markenartikel
60
Customer satisfaction
43
Kundenzufriedenheit
43
Emotion
40
Marketing management
36
Marketingmanagement
36
social media
34
E-commerce
31
Electronic Commerce
31
Einzelhandel
30
Retail trade
30
Confidence
26
Dienstleistungsqualität
26
Service quality
26
Website
23
Personality psychology
22
Persönlichkeitspsychologie
22
Brand loyalty
21
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English
135
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Grohmann, Bianca
3
Melewar, T. C.
3
Abosag, Ibrahim
2
Bang, Nguyen
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Kwon, Eun Sook
2
Lee, Wai Jin
2
O'Cass, Aron
2
Paulssen, Marcel
2
Roper, Stuart
2
Roulet, Raphael
2
Sok, Phyra
2
Spence, Mark T.
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Ahmed, Zafar U.
1
Al Khasawneh, Mohammad Hamdi
1
Al-Hujran, Omar
1
Al-Mamun, Abdullah
1
Alpert, Frank
1
Amlus, Mohammad Harith
1
Andrews, Lynda
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aspara, Jaakko
1
Assimakopoulos, Costas
1
Aurier, Philippe
1
Babakus, Emin
1
Balabanis, George
1
Barretta, Paul G.
1
Baxter, Stacey
1
Becerra, Enrique P.
1
Bezençon, Valéry
1
Bian, Xuemei
1
Bin Ismail, Hishamuddin
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
397
Journal of retailing and consumer services
312
The journal of product & brand management
247
The journal of brand management : an international journal
212
Psychology & marketing
121
Asia Pacific journal of marketing and logistics
103
International journal of hospitality management
89
Journal of marketing communications
83
Journal of international consumer marketing
78
The journal of consumer marketing
63
Cogent business & management
62
International journal of consumer studies
62
Journal of global marketing
59
Marketing intelligence & planning
58
International marketing review
55
Journal of strategic marketing
55
Journal of travel and tourism marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of Islamic marketing
52
Marketing letters : a journal of research in marketing
50
Journal of promotion management : innovations in planning and applied research
49
Journal of fashion marketing and management
46
Journal of marketing
45
International journal of retail & distribution management
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
43
Journal of marketing management : MM
41
International journal of advertising : the review of marketing communications
40
Journal of promotion management : JPM
40
Journal of business ethics : JOBE
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of the Academy of Marketing Science
39
Tourism management : research, policies, practice
39
International journal of contemporary hospitality management
38
Journal of hospitality marketing & management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of advertising : the quarterly review of marketing communications
35
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ECONIS (ZBW)
135
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
5
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
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