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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Werbewirkung"
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Search: subject:"Consumer behaviour"
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Brand image
Werbewirkung
Consumer behaviour
548
Konsumentenverhalten
547
Internet marketing
134
Online-Marketing
133
Brand management
129
Markenführung
129
Markenimage
113
Social Web
108
Social web
108
Beziehungsmarketing
94
Relationship marketing
94
Advertising effects
84
Viral marketing
63
Virales Marketing
63
Advertising
62
Online retailing
62
Online-Handel
62
Werbung
61
Brand
60
Markenartikel
60
Customer satisfaction
43
Kundenzufriedenheit
43
Emotion
40
Marketing management
36
Marketingmanagement
36
social media
34
E-commerce
31
Electronic Commerce
31
Einzelhandel
30
Retail trade
30
Confidence
26
Dienstleistungsqualität
26
Service quality
26
Vertrauen
26
Website
23
Personality psychology
22
Persönlichkeitspsychologie
22
Brand loyalty
21
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171
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171
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English
171
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Grohmann, Bianca
3
Melewar, T. C.
3
Abosag, Ibrahim
2
Bang, Nguyen
2
Buil, Isabel
2
Cauberghe, Veroline
2
Dahlén, Micael
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Kitchen, Philip J.
2
Kwon, Eun Sook
2
Lee, Wai Jin
2
Liu, Fang
2
Moschis, George P.
2
O'Cass, Aron
2
Plakoyiannaki, Emmanuella
2
Roper, Stuart
2
Sok, Phyra
2
Srivastava, Vibhava
2
Sääksjärvi, Maria
2
Tseng, Timmy H.
2
Wu, Linwan
2
Zielke, Stephan
2
Acikgoz, Fulya
1
Aghniadi
1
Al-Mamun, Abdullah
1
Albinsson, Pia A.
1
Alexandrovskiy, Sergey
1
Alpert, Frank
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Andrews, Lynda
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
450
Journal of retailing and consumer services
275
The journal of product & brand management
248
The journal of brand management : an international journal
218
Journal of marketing communications
170
Psychology & marketing
146
International journal of advertising : the review of marketing communications
138
Asia Pacific journal of marketing and logistics
106
International journal of advertising : the quarterly review of marketing communications
102
Journal of promotion management : innovations in planning and applied research
92
Journal of international consumer marketing
87
Journal of promotion management : JPM
81
The journal of consumer marketing
79
International journal of hospitality management
77
Marketing letters : a journal of research in marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
66
Marketing intelligence & planning
65
Journal of marketing research : JMR
62
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
International marketing review
57
Journal of advertising research
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
57
Journal of fashion marketing and management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of advertising : official publication of the American Academy of Advertising
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of strategic marketing
48
Journal of Islamic marketing
47
Journal of travel and tourism marketing
47
European journal of marketing
46
Journal of the Academy of Marketing Science
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing management : MM
42
Young consumers : insight and ideas for responsible marketers
41
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ECONIS (ZBW)
171
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
4
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
7
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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