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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA"
~isPartOf:"International marketing review"
~subject:"Social Web"
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European journal of marketing : EJM
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
International marketing review
Journal of business research : JBR
5
Journal of hospitality marketing & management
4
Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Accounting perspectives : a journal of The Canadian Academic Accounting Association
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Aktuelle Entwicklungen im Dienstleistungsmarketing
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Asia-Pacific journal of business administration
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Environmental and resource economics
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European journal of marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
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HMD : Praxis der Wirtschaftsinformatik
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International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
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International journal of hospitality management
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International journal of innovation science
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International journal of services and operations management
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International journal of services, economics and management
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International journal of social entrepreneurship and innovation : IJSEI
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Journal of advertising research
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Journal of business strategy
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Journal of communication management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global information management : an official publication of the Information Resources Management Association
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1
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
2
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
3
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
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