User-generated content behaviour of the dissatisfied service customer
Caterina Presi, Charalampos Saridakis and Susanna Hartmans
| Year of publication: |
2014
|
|---|---|
| Authors: | Presi, Caterina ; Saridakis, Charalampos ; Hartmans, Susanna |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1600-1625
|
| Subject: | Social media | Motivation | Service recovery | Word-of-mouth | User-generated content | Extraversion | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429786