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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Viral marketing"
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Search: subject:"Verbraucherzufriedenheit"
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Viral marketing
Customer satisfaction
530
Kundenzufriedenheit
530
Consumer behaviour
375
Konsumentenverhalten
375
Beziehungsmarketing
295
Relationship marketing
295
Dienstleistungsqualität
280
Service quality
280
Online retailing
86
Online-Handel
86
Einzelhandel
85
Retail trade
85
Satisfaction
66
Customer service
59
Kundenservice
59
E-commerce
50
Electronic Commerce
50
Beschwerdemanagement
47
Complaint management
47
Virales Marketing
46
Brand management
40
Markenführung
40
Confidence
38
Vertrauen
38
Customer loyalty
34
Brand image
32
Emotion
32
Markenimage
32
Mobile communications
28
Mobilkommunikation
28
Customer experience
27
Internet marketing
27
Loyalty
27
Online-Marketing
27
Social Web
26
Social web
26
Dienstleistungssektor
25
Service industry
25
Arbeitszufriedenheit
24
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Article
46
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Article in journal
46
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46
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English
46
Author
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Lassar, Walfried M.
2
Roy, Sanjit
2
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Atılgan, Kalender Özcan
1
Audrain-Pontevia, Anne-Françoise
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Balaji, M. S.
1
Barta, Sergio
1
Benkenstein, Martin
1
Botelho, Miguel
1
Butaney, Gul T.
1
Carpenter, Jason M.
1
Casidy, Riza
1
Cavallero, Luisa
1
Chen, Ke
1
Chen, Tom
1
Cho, Youngju
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Chong, Han-Xi
1
Chuah, Stephanie Hui-wen
1
Cruz, Mariana
1
Debrah, Emmanuel
1
Duarte, Paulo
1
Dwivedi, Yogesh Kumar
1
Eisingerich, Andreas B
1
Elmashhara, Maher Georges
1
Engler, Tobias H.
1
Errajaa, Karim
1
Esmerado, Joaquim
1
Eugene Cheng-xi Aw
1
Fatma, Mobin
1
Fazli, S. Mohamad
1
Feng, Xiangnan
1
Fernandes, Teresa
1
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Published in...
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European journal of marketing : EJM
International journal of services, economics and management
Journal of retailing and consumer services
International journal of hospitality management
24
Journal of business research : JBR
20
Journal of hospitality marketing & management
17
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
13
Cogent business & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
The journal of services marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Asia Pacific journal of marketing and logistics
6
Journal of service management
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of strategic marketing
5
Services marketing quarterly
5
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
International journal of services and operations management
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of service research : JSR
4
Managing service quality : MSQ ; an international journal
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing
3
Journal of financial services marketing : JFSM
3
Journal of hospitality and tourism insights
3
Journal of marketing for higher education
3
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ECONIS (ZBW)
46
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
3
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
4
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
5
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
6
Investigation of the effect of physical evidence and word of mouth on customer satisfaction and purchase intention in professional services
Atılgan, Kalender Özcan
;
Koç, Özge
- In:
International journal of services, economics and management
14
(
2023
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10014311693
Saved in:
7
Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction : A SOR approach
Errajaa, Karim
;
Hombourger-Barès, Sabrina
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366404
Saved in:
8
Linking atmospherics to shopping outcomes : the role of the desire to stay
Elmashhara, Maher Georges
;
Soares, Ana
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209447
Saved in:
9
Increasing customer loyalty and WOM in an age of terror : cross-cultural development and validation of the customers' reactions to terror scale (CRTS)
Gilboa, Shaked
;
Seger-Guttmann, Tali
;
Partouche-Sebban, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209504
Saved in:
10
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
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