Increasing customer loyalty and WOM in an age of terror : cross-cultural development and validation of the customers' reactions to terror scale (CRTS)
Shaked Gilboa, Tali Seger-Guttmann, Judith Partouche-Sebban
| Year of publication: |
2022
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|---|---|
| Authors: | Gilboa, Shaked ; Seger-Guttmann, Tali ; Partouche-Sebban, Judith |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
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| Subject: | Customer reaction | Loyalty | Scale development | Service | Terror | Word of mouth | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Terrorismus | Terrorism | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209504