The influences of service quality of online order and electronic word of mouth on price sensitivity using loyalty as a mediating variable
Wen-Bao Lin and Tsung-Yu Ku (Department of Business Management, National Kaohsiung Normal University, Kaohsiung City, Taiwan)
| Year of publication: |
2015
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|---|---|
| Authors: | Lin, Wen-Bao ; Ku, Tsung-Yu |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 3, p. 215-241
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| Subject: | service quality | customer loyalty | customer satisfaction | electronic word of mouth | price sensitivity | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538213