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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"World Bank Other Operational Studies"
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Social marketing
53
Social Marketing
46
Health
15
Consumer behaviour
8
Konsumentenverhalten
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Nachhaltige Entwicklung
8
Nutrition and Population
8
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Cismaru, Magdalena
3
Akbar, M. Bilal
2
Beerli-Palacio, Asunción
2
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2
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2
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Economics Research, World Bank Group
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World Bank
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European journal of marketing : EJM
International review on public and non-profit marketing
World Bank Other Operational Studies
Apas Papers
43
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
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ECONIS (ZBW)
53
RePEc
35
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1
Creativity as the key to success : a plea for more guts in
social
marketing
communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
2
The role of
social
marketing
in achieving the planet sustainable development goals (SDGs)
Rodriguez-Sanchez, Carla
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 559-571
Persistent link: https://www.econbiz.de/10014383339
Saved in:
3
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
4
The
social
marketing
paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
5
Verification of GPDS planning framework for
social
marketing
: a Delphi method
Akbar, M. Bilal
;
Barnes, Elizabeth
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10014501177
Saved in:
6
Improving local rice consumption in Sub-Saharan Africa through
social
marketing
: evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
Saved in:
7
Multilevel implications for anti-consumption
social
marketing
within the public policy framework for SDG realization : a systematic literature review
Pinto, Olavo
;
Casais, Beatriz
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10014383341
Saved in:
8
Social
marketing
to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations
2023
Persistent link: https://www.econbiz.de/10014383305
Saved in:
9
Social
marketing
to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations
Galan-Ladero, M. Mercedes
;
Sarmento, Maria
;
Marques, Susana
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 521-527
Persistent link: https://www.econbiz.de/10014383331
Saved in:
10
A human-to-human approach to
social
marketing
for sustainability and development
Rivera, Reynaldo G.
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 551-558
Persistent link: https://www.econbiz.de/10014383336
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