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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"JMM : the international journal on media management"
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Print advertising
13
Printwerbung
13
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European journal of marketing : EJM
JMM : the international journal on media management
Konsum und Verhalten
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
The journal of services marketing
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ECONIS (ZBW)
13
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1
-
10
of
13
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articles prioritized
date (newest first)
date (oldest first)
1
Stability or rigidity : management, boards of directors, and the newspaper industry's financial collapse
Soloski, John
- In:
JMM : the international journal on media management
17
(
2015
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011292776
Saved in:
2
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
3
Free newspapers in the United States : alive and kicking
Tennant, J. Ian
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 105-121
Persistent link: https://www.econbiz.de/10010481899
Saved in:
4
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
5
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
6
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
Saved in:
7
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
8
Die Sprache der Anzeigenwerbung : eine linguistische Analyse aktueller Werbeslogans
Baumgart, Manuela
-
1992
Persistent link: https://www.econbiz.de/10013165745
Saved in:
9
Stilwandel von Zeitschriften und Zeitschriftenwerbung : Analyse zur Anpassung des Medienstils an geänderte Kommunikationsbedingungen : mit 43 Abb.
Stark, Susanne
-
1992
Persistent link: https://www.econbiz.de/10013165642
Saved in:
10
Expertensystem zur Beurteilung von Anzeigenwerbung
Esch, Franz-Rudolf
-
1990
Persistent link: https://www.econbiz.de/10013165653
Saved in:
1
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