Preliminary investigation of the communication effects of "taboo" themes in advertising
Year of publication: |
2012
|
---|---|
Authors: | Sabri, Ouidade |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 215-236
|
Subject: | Werbung | Advertising | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Marokko | Morocco | Frankreich | France |
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