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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
338
Werbewirkung
338
Advertising
129
Werbung
128
Consumer behaviour
88
Konsumentenverhalten
88
USA
70
United States
70
Internet marketing
68
Online-Marketing
68
Fernsehwerbung
41
Television advertising
41
Brand image
32
Markenimage
32
Brand management
31
Markenführung
31
Emotion
26
Target group
23
Zielgruppe
23
Marketing management
20
Marketingmanagement
20
Social Web
19
Social web
19
Advertising planning
18
Psychology of advertising
18
Werbepsychologie
18
Werbeplanung
17
Viral marketing
16
Virales Marketing
16
Measurement
15
Messung
15
Product Placement
14
Product placement
14
Celebrity endorsement
12
Celebrity-Werbung
12
Print advertising
12
Printwerbung
12
Großbritannien
11
Sponsoring
11
Sponsorship
11
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Undetermined
109
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Article
334
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4
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Article in journal
337
Aufsatz in Zeitschrift
337
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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English
338
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Romaniuk, Jenni
10
Kennedy, Rachel
7
Bellman, Steven
6
Dahlén, Micael
6
Fulgoni, Gian M.
6
Sharp, Byron
6
Varan, Duane
6
Carrillat, François A.
4
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Spotts, Harlan E.
4
Astous, Alain d'
3
Beal, Virginia
3
Berthon, Pierre R.
3
Droulers, Olivier
3
Keller, Ed
3
Kerr, Gayle
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pelsmacker, Patrick de
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Riebe, Erica
3
Rosengren, Sara
3
Schultz, Don E.
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Weinberger, Marc G.
3
Appiah, Osei
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Cauberghe, Veroline
2
Chandon, Jean-Louis
2
Chang, Chun-Tuan
2
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Published in...
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European journal of marketing : EJM
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
338
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1
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338
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
4
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
5
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
6
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
7
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
8
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
9
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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