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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Internet marketing"
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Search: subject_exact:"Markenprodukt"
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Internet marketing
Brand
105
Markenartikel
105
Brand management
90
Markenführung
90
Consumer behaviour
81
Konsumentenverhalten
81
Brand image
67
Markenimage
67
Beziehungsmarketing
31
Relationship marketing
31
Brand loyalty
15
Markentreue
12
Online-Marketing
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Brand equity
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Emotion
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Advertising effects
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Internationales Marketing
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Bilro, Ricardo Godinho
1
Canniford, Robin
1
Cho, Su Yeon
1
Confos, Nicolla
1
Davis, Teresa
1
Fatma, Mobin
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Fitriati, Rachma
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Guerreiro, João Pedro Silva Martins
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Rokka, Joonas
1
Rudiyanto
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1
Salo, Jari
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Sen, Sandipan
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European journal of marketing : EJM
Journal of consumer marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
34
The journal of product & brand management
21
The journal of brand management : an international journal
14
Journal of retailing and consumer services
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Cogent business & management
3
Critical explorations
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
2
European journal of marketing
2
Future Business Journal
2
Global business & economics review
2
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ECONIS (ZBW)
12
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
7
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
8
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
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