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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~subject:"Marketingmanagement"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Theory
Consumer behaviour
554
Konsumentenverhalten
553
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Beziehungsmarketing
51
Relationship marketing
51
Brand
46
Markenartikel
46
Theorie
46
Advertising effects
37
Werbewirkung
37
Consumer protection
36
Verbraucherschutz
35
Emotion
34
Customer satisfaction
33
Kundenzufriedenheit
33
Einzelhandel
32
Retail trade
32
Advertising
31
Werbung
30
EU countries
28
EU-Staaten
28
USA
27
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27
Internet marketing
25
Marketing management
24
Nachhaltige Entwicklung
24
Online-Marketing
24
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24
Großbritannien
23
Personality psychology
23
Persönlichkeitspsychologie
23
United Kingdom
23
Viral marketing
23
Virales Marketing
23
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22
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2
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English
70
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Dwivedi, Yogesh Kumar
2
Gilmore, Audrey
2
Hill, Donna J.
2
Kaushik, Geetanjali
2
King, Maryon F.
2
Kitchen, Philip J.
2
Lee, Wai Jin
2
Lunn, Pete
2
O'Cass, Aron
2
Oehler, Andreas
2
Rana, Nripendra P.
2
Sharma, Piyush
2
Simintiras, Antonis C.
2
Sok, Phyra
2
Thøgersen, John
2
Ahn, Jae-Hyeon
1
Amar, Moty
1
Arnade, Carlos Anthony
1
Atwell, Courtenay
1
Ballantyne, Ronnie
1
Barksdale, Hiram C.
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Biel, Anders
1
Bolle, Friedel
1
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1
Bridger, Emma K.
1
Calvin, Linda
1
Chatterjee, Subimal
1
Chen, Junsong
1
Choisdealbha, Áine Ní
1
Cohen, Élie
1
Coussement, Kristof
1
Dahlstrand, Ulf
1
Dennis, Charles
1
Dinnie, Keith
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Feldman, Roger D.
1
Foroudi, Mohammad Mahdi
1
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European journal of marketing : EJM
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of business research : JBR
119
NBER working paper series
92
Journal of retailing and consumer services
91
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Discussion paper / Centre for Economic Policy Research
71
SpringerLink / Bücher
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Gabler Edition Wissenschaft
59
Economics letters
57
Europäische Hochschulschriften / 5
56
European journal of operational research : EJOR
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
International journal of industrial organization
52
Journal of economic behavior & organization : JEBO
51
CESifo working papers
43
The American economic review
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
Journal of marketing
37
Journal of marketing research : JMR
37
The journal of product & brand management
37
Journal of marketing communications
35
Journal of retailing
34
Discussion paper / Tinbergen Institute
33
Journal of economics
33
Discussion papers / CEPR
32
Faculty & research / Insead : working paper series
32
Journal of the Academy of Marketing Science
32
Operations research
32
Discussion paper
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Marketing letters : a journal of research in marketing
31
Psychology & marketing
31
Working paper
31
Applied economics
29
International journal of production economics
29
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ECONIS (ZBW)
70
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1
"I should" does not mean "I can" : introducing efficacy, normative, and general compensatory green beliefs
Penker, M.
;
Seebauer, S.
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
2
,
pp. 223-251
Persistent link: https://www.econbiz.de/10014322937
Saved in:
2
Green and simple : disclosures on eco-labels interact with situational constraints in consumer choice
Choisdealbha, Áine Ní
;
Lunn, Pete
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
4
,
pp. 699-722
Persistent link: https://www.econbiz.de/10012392317
Saved in:
3
A matter of principle : comparing norm-based explanations for fair trade consumption
Schenk, Patrick
- In:
Journal of consumer policy : consumer issues in law, …
42
(
2019
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10012382173
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
9
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
10
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
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