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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of international marketing"
~person:"Hultman, Magnus"
~person:"Krush, Michael T."
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Contingency theory
3
Kontingenztheorie
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International marketing
2
Internationales Marketing
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Schweden
2
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2
Außenhandelssektor
1
Dashboard
1
Diversification
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Exportwirtschaft
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Hultman, Magnus
Krush, Michael T.
Robson, Matthew J.
3
Katsikeas, Constantine S.
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European journal of marketing : EJM
Journal of international marketing
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ECONIS (ZBW)
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A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
2
Export promotion strategy and performance : the role of international experience
Hultman, Magnus
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10009412157
Saved in:
3
Export product strategy fit and performance : an empirical investigation
Hultman, Magnus
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10003936319
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