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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~type_genre:"Article in journal"
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Search: subject_exact:"Film industry"
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European journal of marketing : EJM
Journal of marketing
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
Journal of cultural economics
51
The journal of media economics
31
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17
Journal of travel and tourism marketing
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International journal of arts management
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ECONIS (ZBW)
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
3
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
Financial slack, strategy, and competition in movie distribution
Natividad, Gabriel
- In:
Organization science : a journal of the Institute for …
24
(
2013
)
3
,
pp. 846-864
Persistent link: https://www.econbiz.de/10009756123
Saved in:
6
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
7
Always playable : recombining routines for creative efficiency at Ubisoft Montreal's video game studio
Cohendet, Patrick S.
;
Simon, Laurent O.
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
3
,
pp. 614-632
Persistent link: https://www.econbiz.de/10011503282
Saved in:
8
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
9
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
10
Alliance partners and firm capability : evidence from the motion picture industry
Vandaie, Ramin
;
Zaheer, Akbar
- In:
Organization science : a journal of the Institute for …
26
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010496823
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