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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenführung
Consumer behaviour
627
Konsumentenverhalten
626
Brand management
120
Brand image
117
Markenimage
117
Relationship marketing
101
Brand
66
Markenartikel
66
Advertising effects
53
Werbewirkung
53
Einzelhandel
48
Marketing management
48
Marketingmanagement
48
Retail trade
48
Customer satisfaction
46
Kundenzufriedenheit
46
Internet marketing
44
Online-Marketing
43
Social Web
42
Social web
42
Viral marketing
42
Virales Marketing
42
Advertising
41
Emotion
40
Werbung
40
Preismanagement
36
Pricing strategy
36
Dienstleistungsqualität
35
Service quality
35
USA
34
United States
34
Online retailing
31
Online-Handel
31
Theorie
28
Theory
28
Personality psychology
25
Persönlichkeitspsychologie
25
Sales promotion
24
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3
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Article
195
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195
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195
Case study
1
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1
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English
195
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Kumar, V.
4
Dahl, Darren W.
3
Fuchs, Christoph
3
Grohmann, Bianca
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Melnyk, Valentyna
3
Palmatier, Robert W.
3
Roper, Stuart
3
Walker Reczek, Rebecca
3
Abosag, Ibrahim
2
Ailawadi, Kusum L.
2
Aspara, Jaakko
2
Bijmolt, Tammo H. A.
2
Bleier, Alexander
2
Brooks, Gillian
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fang, Eric
2
Ferraro, Rosellina
2
Guèvremont, Amélie
2
He, Hongwei
2
Houston, Mark B.
2
Kardes, Frank R.
2
Kushwaha, Tarun
2
Kwak, Hyokjin
2
Lamberton, Cait
2
Lee, Wai Jin
2
Liu, Yuping
2
MacInnis, Deborah J.
2
Melewar, T. C.
2
Mukhopadhyay, Anirban
2
Neslin, Scott A.
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Puntoni, Stefano
2
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European journal of marketing : EJM
Journal of marketing
Journal of business research : JBR
621
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
275
International journal of hospitality management
199
Psychology & marketing
139
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
124
Journal of the Academy of Marketing Science
115
Marketing intelligence & planning
93
Cogent business & management
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of strategic marketing
91
Journal of retailing
90
SpringerLink / Bücher
87
Journal of marketing communications
85
International journal of contemporary hospitality management
83
Journal of hospitality marketing & management
83
Journal of travel and tourism marketing
82
The service industries journal
77
International journal of retail & distribution management
74
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of marketing management : MM
70
International journal of consumer studies
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of international consumer marketing
68
Journal of promotion management : innovations in planning and applied research
67
The international review of retail, distribution and consumer research
67
The journal of consumer marketing
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
57
Tourism management : research, policies, practice
57
International journal of advertising : the review of marketing communications
56
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ECONIS (ZBW)
195
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195
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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