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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Innovation"
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Search: subject:"culture"
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Consumer behaviour
Innovation
Corporate culture
35
Unternehmenskultur
35
Konsumentenverhalten
22
Corporate reputation
16
Firmenimage
16
Marketing management
14
Marketingmanagement
14
Brand management
13
Markenführung
13
Brand architecture
12
Markenarchitektur
12
Public relations
11
Öffentlichkeitsarbeit
11
National culture
10
Nationalkultur
10
Cultural identity
9
Kulturelle Identität
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Personality psychology
7
Persönlichkeitspsychologie
7
China
6
Corporate identity
6
Culture
6
Großbritannien
6
United Kingdom
6
culture
5
Beziehungsmarketing
4
Designation of origin
4
Herkunftsbezeichnung
4
Relationship marketing
4
Advertising effects
3
Brand image
3
Communication
3
Consumer culture
3
Consumption
3
Firm performance
3
International marketing
3
Internationales Marketing
3
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1
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Article
23
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23
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23
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English
23
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Lee, Richard
2
Alhajsaleh, Nael
1
Amirkhizi, Parisa Jourabchi
1
Anzabi, Naeimeh
1
Ashkanasy, Neal M.
1
Baidoun, Samir
1
Bode, Matthias
1
Capece, Guendalina
1
Chan, Fong Yee
1
Chu, Shu-chuan
1
Di Pillo, Francesca
1
Dobscha, Susan
1
Fine, Gary Alan
1
Goodrich, Kendall
1
Gvili, Yaniv
1
Hamouda, Mohammed
1
Huang, Yu-an
1
Hughes, Matthew
1
Karimi, Sahar
1
Kjeldgaard, Dannie
1
Koronaki, Eirini
1
Laroche, Michel
1
Lee, Kyung Tae
1
Lee, Nick
1
Levy, Shalom
1
Li, Jianyao
1
Lin, Chad
1
Lindridge, Andrew
1
Liu, Yu-Lun
1
Lowe, Ben
1
Mazaheri, Ebrahim
1
Mazodier, Marc
1
McGouran, Cathy
1
Mooij, Marieke K. de
1
Muñiz, Albert M.
1
Nairn, Agnès
1
Norris, Toby
1
Ostberg, Jacob
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
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European journal of marketing : EJM
Journal of marketing communications
Journal of business research : JBR
117
Journal of international consumer marketing
54
Journal of global marketing
34
Journal of retailing and consumer services
30
International journal of innovation management
26
International marketing review
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Technological forecasting & social change : an international journal
23
Journal of international marketing
21
Journal of marketing management : MM
21
Marketing theory
20
Asia Pacific journal of marketing and logistics
18
International journal of hospitality management
18
Tourism management : research, policies, practice
16
Cogent business & management
15
International journal of consumer studies
14
Journal of open innovation : technology, market, and complexity
14
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Research-technology management
13
European journal of innovation management
12
Innovation: organization & management : IOM
12
Journal of business ethics : JOBE
12
The journal of brand management : an international journal
11
International business review : the official journal of the European International Business Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Marketing intelligence & planning
10
Research technology management : RTM
10
International journal of business innovation and research
9
Journal of cultural economics
9
Journal of customer behaviour
9
Journal of euromarketing
9
Journal of innovation and entrepreneurship : JIE
9
Journal of travel and tourism marketing
9
SpringerLink / Bücher
9
The service industries journal
9
Asia Pacific business review
8
Australasian marketing journal
8
Business horizons
8
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ECONIS (ZBW)
23
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23
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national
culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Chinese website design : communication as a mirror of
culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
3
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
4
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
5
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
6
Creating the right customer experience online : the influence of
culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
Consumer engagement in sharing brand-related information on social commerce : the roles of
culture
and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
Saved in:
9
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
10
The relative impact of
culture
, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
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