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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"packaging design"
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European journal of marketing : EJM
Journal of marketing communications
Journal of retailing and consumer services
11
International journal of consumer studies
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Multisensory packaging : designing new product experiences
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Asia Pacific journal of marketing and logistics
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International journal of wine business research : IJWBR
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International journal of advertising : the quarterly review of marketing communications
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International journal of islamic marketing and branding
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Nepalese journal of finance : a publication of Uniglobe College
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Business-Related Scientific Research Conference, 2010
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
2
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
3
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
4
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
5
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
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