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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Simms, Chris"
~type_genre:"Article in journal"
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Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
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