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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Konsumentenverhalten"
~subject:"Social change"
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Konsumentenverhalten
Social change
Social marketing
24
Social Marketing
22
Consumer behaviour
9
social marketing
6
Behaviour change
4
Großbritannien
4
United Kingdom
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Gesundheit
3
Health
3
Jugendliche
3
Sozialer Wandel
3
Structural equation model
3
Strukturgleichungsmodell
3
Youth
3
critical social marketing
3
Advertising
2
Alcohol consumption
2
Alkoholkonsum
2
Betriebliche Wertschöpfung
2
Children
2
Communication
2
Gender
2
Gesundheitsvorsorge
2
Kinder
2
Kommunikation
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Preventative health services
2
Preventive care
2
Social Web
2
Social values
2
Social web
2
Soziale Werte
2
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Dibb, Sally
3
Alevizou, Panayiota
1
Burchell, Kevin
1
Bádéjọ́, Folúké
1
Carrigan, Marylyn
1
Chambers, Simon
1
Chatzidakis, Andreas
1
Dolen, Willemijn M. van
1
Drennan, Judy
1
Faulkner, Margaret
1
Gordon, Ross
1
Gregory-Smith, Diana
1
Harries, Tim
1
Hesse, Andreas
1
Hunter-Jones, Philippa
1
Jones, Christopher Robert
1
Kolk, Ans
1
Lings, Ian N.
1
Maclaran, Pauline
1
Niederle, Franziska
1
Närvänen, Elina
1
Oakes, Steve
1
Oates, Caroline J.
1
Pettigrew, Simone
1
Rettie, Ruth
1
Romaniuk, Jenni
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Schuster, Lisa Natalie
1
Schön, Laura
1
Sherrington, Anna Maria
1
Spotswood, Fiona
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Stautz, Daniela
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Stern, Philip
1
Studley, Matthew
1
Sutinen, Ulla-Maija
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1
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European journal of marketing : EJM
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
15
Journal of marketing management : MM
12
Journal of social marketing : JSOCM
8
Journal of nonprofit & public sector marketing
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Australasian marketing journal
5
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Macro-social marketing insights : systems thinking for wicked problems
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Social marketing and behaviour change : models, theory and applications
3
The SAGE handbook of social marketing
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The journal of brand management : an international journal
2
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1
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
2
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
3
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
4
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
5
Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover
Verfuerth, Caroline
;
Gregory-Smith, Diana
;
Oates, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 671-702
Persistent link: https://www.econbiz.de/10012584561
Saved in:
6
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
7
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
8
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
9
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
10
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
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