//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeagentur"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
11
Werbewirtschaft
11
Advertising
6
Werbung
6
Creativity
3
Kreativität
3
Marketing management
3
Marketingmanagement
3
Advertising agencies
2
Beziehungsmarketing
2
Lieferantenmanagement
2
Relationship marketing
2
Supplier relationship management
2
USA
2
United States
2
1800-1988
1
1883-1939
1
Academician-practitioner divide
1
Advertising Agencies
1
Advertising planning
1
Advertising regulation
1
Agency creativity
1
Agency theory
1
Arbeitsgruppe
1
Barriers
1
Change management
1
Clients
1
Co-creation
1
Cognition
1
Conflict
1
Corporate communications
1
Diversity Management
1
Diversity management
1
Dorland Advertising Agency <London>
1
EU countries
1
EU-Staaten
1
Frauen
1
Führungskräfte
1
Großbritannien
1
Impression management
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Laurie, Sally
2
Mortimer, Kathleen
2
Canniford, Robin
1
Doherty-Wilson, Lauren
1
Grant, Ian
1
Hennessy, Elizabeth
1
Howe-Walsh, Liza
1
Keegan, Brendan James
1
Keil, Ian
1
Kreshel, Peggy J.
1
Lynch, Jacqueline
1
McLeod, Charlotte
1
Michell, Paul
1
Miracle, Gordon E.
1
Nevett, Terence R.
1
Nyilasy, Gergely
1
Rowley, Jennifer
1
Shaw, Eleanor
1
Thompson-Whiteside, Helen
1
Tonge, Jane
1
Turnbull, Peter W.
1
Turnbull, Sarah
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
Enterprise & society : the international journal of business history
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The Sage handbook of advertising
3
The marketing review
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Breaking new ground in theory and practice
2
Ekonomiska Samfundets tidskrift
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising : should creative women be expected to "fake it?"
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Howe-Walsh, Liza
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 294-319
Persistent link: https://www.econbiz.de/10012515248
Saved in:
2
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
3
Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
4
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
5
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
6
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
7
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
8
The internationalisation of the advertising industry
Turnbull, Peter W.
- In:
European journal of marketing : EJM
24
(
1990
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10001084745
Saved in:
9
Dorland: its origins and growth until 1939
Hennessy, Elizabeth
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 49-67
Persistent link: https://www.econbiz.de/10001076011
Saved in:
10
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->