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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"UTB"
~subject:"Kommunikation"
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Search: subject:"Kommunikation"
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Kommunikation
Marketing management
252
Marketingmanagement
252
Consumer behaviour
57
Konsumentenverhalten
57
Marketing
48
Brand management
36
Markenführung
36
Beziehungsmarketing
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Mast, Claudia
4
Huck-Sandhu, Simone
3
Hubbard, Monika
2
Kitchen, Philip J.
2
Miles, Chris
2
Barrio-García, Salvador del
1
Berezan, Orie
1
Bruhn, Manfred
1
Buttle, Francis A.
1
Büttner, Oliver B.
1
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1
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Eadie, Douglas
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Göritz, Anja
1
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1
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1
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1
Krishen, Anjala Selena
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Lindridge, Andrew
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MacGaskill, Susan
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1
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1
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1
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1
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1
Raab, Carola
1
Schnebelen, Stefanie
1
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1
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European journal of marketing : EJM
Journal of marketing management : MM
UTB
SpringerLink / Bücher
171
Games and economic behavior
123
Journal of economic theory
83
Corporate communications : an international journal
81
Journal of economic behavior & organization : JEBO
79
Research
63
Journal of communication management : an international journal
58
International journal of business communication : IJBC ; a publication of the Association of Business Communication
56
Journal of business research : JBR
52
Springer eBook Collection
50
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
Management communication quarterly : an international journal
47
CESifo working papers
41
Management science : journal of the Institute for Operations Research and the Management Sciences
37
NBER working paper series
37
Discussion papers / CEPR
34
Europäische Kulturen in der Wirtschaftskommunikation
33
Working paper
31
Economics letters
29
Journal of business ethics : JOBE
29
NBER Working Paper
28
Discussion paper / Tinbergen Institute
27
Discussion paper series / IZA
27
Journal of behavioral and experimental economics
27
Journal of business communication : JBC
27
Journal of marketing communications
27
Discussion paper / Centre for Economic Policy Research
26
Working paper / National Bureau of Economic Research, Inc.
26
Experimental economics : a journal of the Economic Science Association
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Theoretical economics : TE ; an open access journal in economic theory
24
Journal of organizational behavior management
23
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
Europäische Hochschulschriften / 5
22
Journal of advertising research
22
Journal of communication management
22
The American economic review
22
Discussion paper
21
The handbook of communication and corporate social responsibility
21
Basler Schriften zum Marketing
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
8
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
4
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
5
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
6
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
7
Implementing integrated marketing communications (IMC) through major event ambassadors
Turner, Paul
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 605-626
Persistent link: https://www.econbiz.de/10011698249
Saved in:
8
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
9
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
10
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
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