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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
80
Konsumentenverhalten
80
Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
33
Markenführung
33
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32
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27
Marketingmanagement
27
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23
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Dagger, Tracey S.
4
Buttle, Francis A.
3
He, Hongwei
3
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2
Ang, Lawrence
2
Bruhn, Manfred
2
Chen, Junsong
2
Christodoulides, George
2
Coelho, Filipe
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Conduit, Jodie
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Dant, Rajiv P.
2
De Chernatony, Leslie
2
Dessart, Laurence
2
Dou, Wenyu
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Hart, Cathy
2
Hewer, Paul
2
Hollebeek, Linda D.
2
Maklan, Stan
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
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McColl-Kennedy, Janet R.
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Melewar, T. C.
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Ormrod, Robert P.
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Paulssen, Marcel
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Phau, Ian
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Roulet, Raphael
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Sousa, Carlos M. P.
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Uncles, Mark D.
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Vlachos, Pavlos A.
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Vázquez Casielles, Rodolfo
2
Wu, Jintao
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Ali, Maged
1
Amonini, Claudia
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
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European journal of marketing : EJM
Journal of marketing management : MM
Journal of business research : JBR
623
Journal of retailing and consumer services
581
Industrial marketing management : the international journal for industrial and high-tech firms
396
International journal of hospitality management
281
The journal of services marketing
225
The journal of business & industrial marketing
186
The service industries journal
183
Journal of the Academy of Marketing Science
163
Journal of strategic marketing
156
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
116
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
Journal of retailing
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
The journal of brand management : an international journal
99
Marketing intelligence & planning
97
Psychology & marketing
96
Services marketing quarterly
90
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Journal of financial services marketing : JFSM
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
The international review of retail, distribution and consumer research
65
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ECONIS (ZBW)
175
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175
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Saved in:
5
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
6
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
7
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
8
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
9
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
10
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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