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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social Web"
~subject:"Werbung"
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Social Web
Werbung
Brand
93
Markenartikel
93
Brand management
80
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80
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69
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69
Brand image
61
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61
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26
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Anghelcev, George
1
Bilro, Ricardo Godinho
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European journal of marketing : EJM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
43
The journal of product & brand management
37
The journal of brand management : an international journal
30
Journal of retailing and consumer services
22
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
13
Journal of advertising research
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing communications
13
International journal of internet marketing and advertising : IJIMA
12
Journal of advertising
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Psychology & marketing
9
Journal of marketing
8
Journal of promotion management : JPM
8
Marketing intelligence & planning
8
International journal of electronic marketing and retailing : IJEMR
7
Business horizons
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Global business review
4
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of global fashion marketing : JGfM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Cogent business & management
3
European journal of marketing
3
European journal of operational research : EJOR
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ECONIS (ZBW)
13
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
4
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
7
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
8
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
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