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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Konsumentenverhalten"
~subject:"Preventive care"
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Konsumentenverhalten
Preventive care
Social Marketing
27
Social marketing
27
social marketing
8
Consumer behaviour
6
USA
5
United States
5
Behaviour change
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Social change
3
Sozialer Wandel
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Structural equation model
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Strukturgleichungsmodell
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Advertising effects
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Alcohol consumption
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Alkoholkonsum
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Australia
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Australien
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Betriebliche Wertschöpfung
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Cluster analysis
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Gesundheit
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Gesundheitsvorsorge
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Health
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Organisatorischer Wandel
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Organizational change
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Preventative health services
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Psychische Krankheit
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Andreasen, Alan R.
1
Bublitz, Melissa G.
1
Burchell, Kevin
1
Chambers, Simon
1
Connell, Paul M.
1
Dolen, Willemijn M. van
1
Drennan, Judy
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Escalas, Jennifer Edson
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Freeman, Dan
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Furchheim, Pia
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Gordon, Ross
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Grau, Stacy Landreth
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Hamby, Anne
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Harries, Tim
1
Kay, Mark J.
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Kemp, Elyria
1
Kolk, Ans
1
Kopp, Steven W.
1
Lings, Ian N.
1
Moore, Elizabeth S.
1
Mulder, Mark R.
1
Pechmann, Cornelia Connie
1
Peracchio, Laura A.
1
Previte, Josephine
1
Rettie, Ruth
1
Russell-Bennett, Rebekah
1
Schuster, Lisa Natalie
1
Scott, Andrea
1
Studley, Matthew
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Vock, Marlene
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European journal of marketing : EJM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
20
Health marketing quarterly
14
Social marketing for public health : global trends and success stories
13
Journal of marketing management : MM
11
Journal of social marketing : JSOCM
10
Journal of nonprofit & public sector marketing
7
International review on public and non-profit marketing
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer behaviour : an international research review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Psychology & marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
Contemporary issues in social marketing
3
Faculty & research / Insead : working paper series
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
NBER Working Paper
3
NBER working paper series
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Young consumers : insight and ideas for responsible marketers
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
Food policy : economics planning and politics of food and agriculture
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of economic behavior & organization : JEBO
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
2
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
3
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
4
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
5
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
6
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
7
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
8
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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