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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Identification"
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Identification
Sportmarketing
36
Sports marketing
36
Sponsoring
15
Sponsorship
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Consumer behaviour
14
Konsumentenverhalten
14
Football
13
Fußball
13
Sport
13
Professional sports
11
Profisport
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Sports
11
Brand management
9
Markenführung
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Brand image
7
Markenimage
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Marketing management
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Marketingmanagement
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Sport event
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Sportveranstaltung
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Sport organization
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Sportorganisation
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Beziehungsmarketing
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Relationship marketing
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USA
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United States
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Advertising effects
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Fitness industry
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Fitness-Wirtschaft
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Social Web
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Social web
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Sport sponsorship
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Werbewirkung
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China
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Corporate Social Responsibility
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Corporate social responsibility
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Event marketing
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Event-Marketing
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fans
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Carrillat, François A.
2
Astous, Alain d'
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Bellavance, François
1
Colbert, François
1
Eid, François
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Feigné, Matthieu
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European journal of marketing : EJM
Journal of strategic marketing
Sport marketing in a global environment : strategic perspectives
Sport management review
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
2
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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