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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Markenidentität"
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Markenartikel
Brand image
310
Markenimage
310
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
172
Markenführung
172
Brand
88
Tourism marketing
55
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Grohmann, Bianca
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European journal of marketing : EJM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
Journal of business research : JBR
179
The journal of brand management : an international journal
161
The journal of product & brand management
154
Journal of retailing and consumer services
91
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
24
Journal of international consumer marketing
24
European journal of marketing
23
International journal of hospitality management
23
Journal of strategic marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Young consumers : insight and ideas for responsible marketers
14
Global business review
13
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ECONIS (ZBW)
88
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
5
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
8
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
9
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
10
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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