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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Konsum und Verhalten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Werbewirkung"
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Werbewirkung
Print advertising
14
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14
Advertising effects
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Fetscherin, Marc
1
Olbrich, Rainer
1
Plakoyiannaki, Emmanuella
1
Sabri, Ouidade
1
Schultz, Carsten D.
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Toncar, Mark
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European journal of marketing : EJM
Konsum und Verhalten
Working paper / National Bureau of Economic Research, Inc.
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working papers / Center on Japanese Economy and Business
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
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Business and Economic Research : BER
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CORE discussion paper : DP
1
Corporate communications : an international journal
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Cutting edge international research
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Decision
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
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1
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
2
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
3
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
4
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
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