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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Latin American business review : journal of the Business Association of Latin American Studies (BALAS)"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kognition"
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Search: subject_exact:"Markenprodukt"
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Kognition
Brand
351
Markenartikel
351
Brand management
286
Markenführung
286
Consumer behaviour
229
Konsumentenverhalten
229
Brand image
205
Markenimage
205
Beziehungsmarketing
74
Relationship marketing
74
Luxury goods
31
Luxusgüter
31
Social Web
30
Social web
30
Emotion
29
Marketing management
28
Marketingmanagement
28
Brand loyalty
27
Markentreue
19
Advertising effects
17
Brand equity
17
Internet marketing
17
Online-Marketing
17
USA
17
United States
17
Werbewirkung
17
Brand architecture
16
Branding
16
Markenarchitektur
15
Personality psychology
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Persönlichkeitspsychologie
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Cognition
11
Customer satisfaction
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
11
Brand experience
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Brand extension
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Gunasti, Kunter
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Brasel, S. Adam
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Buil, Isabel
1
Chatterjee, Patrali
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De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Kara, Selcan
1
Kim, Jooyoung
1
Martin, Neale
1
Morich, Kyle
1
Navarro, Angeles
1
Ozcan, Timucin
1
Rajagopal
1
Roper, Stuart
1
Ross, William T.
1
Round, D. J. Griff
1
Sicilia, María
1
Sung, Yongjun
1
Wallace, Elaine
1
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European journal of marketing : EJM
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
The journal of brand management : an international journal
Journal of business research : JBR
4
Betriebswirtschaftliche Diskussionsbeiträge
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Handbook of brand relationships
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and standards
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advanced research in law and economics : JARLE
1
Journal of air transport management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Management decision
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
11
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1
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
4
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
6
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
7
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
8
Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
Saved in:
9
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
10
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
1
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